On campuses across the country, college students will find a new high-tech twist to a traditional favorite, and they have their fellow students to thank. ARAMARK has launched Burger Studio™, the first brand created entirely by students for ARAMARK.
Using electronic touch-screen ordering kiosks, students can design their own individual "masterpiece," made to order, by selecting an Angus, chicken or veggie burger customized with more than 30 toppings, cheeses and special sauces. The kiosks prompt each customer with a variety of choices, and then create the order by visually building the sandwich piece by piece on the kiosk screen.
"Our goal is to inspire students' creativity and individuality," said Karen Parker, Associate Vice President of Marketing, ARAMARK Higher Education. "Burger Studio allows students to create a customized meal they want, using touch-screen technology that is already part of their everyday life."
Hundreds of students from campuses around the country helped to create Burger Studio, including the concept, design, name, technology and staff uniforms.
ARAMARK conducted online focus groups and sponsored chat rooms to capture student feedback about all elements of the brand, from conception to final delivery. The Burger Studio name was selected from more than 1,200 entries submitted in an online contest, and student "taste testers" reviewed all menu items to ensure that the type of burger, fries and buns and would appeal to students.
Burger Studio's design elements reflect an artist's palette with graphics depicting "masterpiece" burgers that great artists such as Picasso, Van Gogh and Warhol might have created. Staff uniforms are simple and relaxed, consisting of organic cotton t-shirts, painter's hats and jeans.
All locations are designed using sustainably sourced materials and energy-efficient equipment and lighting, including bamboo countertops with laminate made from coffee beans and recycled fibers; biodegradable packaging made from 100-percent recycled materials; and take-out bags made with non-chlorinated pulp.
The first Burger Studio locations opened this fall at University of Delaware, University of Hartford, Middle Tennessee State University, Missouri Western State University and Springfield College (MA). Additional locations will open early next year.
Employees from ARAMARK and the Student Conservation Association (SCA) recently partnered to complete conservations service projects in nine cities across the country to celebrate 40 years of Earth Day.
ARAMARK recently expanded its partnership with the Culinary Institute of America (CIA), the world's premier culinary college, to increase its culinary talent through the CIA's prestigious ProChef Certification program
On behalf of the campus community, Catholic University's president, Very Rev. David M. O'Connell, C.M., delivered a special thank you to staff members for their tireless work during recent record-breaking snowstorms.
As an attempt to expand Hopkins's sustainability initiative, Hopkins Dining is implementing the JHU Dining Food Chain Program, which hopes to educate the Hopkins community about the importance of the local Baltimore food chain.
ECU students may think of ARAMARK as the company providing dining hall food on campus, but anyone at Thursday's ARAMARK-sponsored hospitality management social can tell you the company does much more than flip burgers at Todd and West End.
Dining Services at W&M has been one of the most forward-thinking and proactive units on campus in terms of embracing and improving sustainability, partly because of the new environmentally-friendly mindset of our dining vendor, Aramark.
We're committed to protecting and improving the environment by weaving an essential Green Thread through every aspect of our business.
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